Tender Pink Velvet Crinkle Cookies Recipe Easy Homemade White Chocolate Chip Treats

Ready In 1 hour 15 minutes
Servings 24 cookies
Difficulty Easy

Let me tell you, the scent of rich cocoa mingled with just a hint of vanilla, all wrapped in a tender pink velvet crinkle cookie fresh from the oven, is enough to make anyone’s mouth water. The first time I baked these cookies, I was instantly hooked—the kind of moment where you pause, take a deep breath, and just smile because you know you’re onto something truly special. Years ago, when I was knee-high to a grasshopper, my grandma’s kitchen smelled of classic red velvet cakes, but these crinkle cookies are my own little twist on that nostalgic flavor, perfect for any occasion.

You know what’s funny? I stumbled upon the idea on a rainy weekend when I wanted a bright, cheerful treat to lift the mood. My family couldn’t stop sneaking them off the cooling rack (and I can’t really blame them). Honestly, these tender pink velvet crinkle cookies with white chocolate chips have become a staple for family gatherings and gifting alike. They’re dangerously easy to make, bring pure nostalgic comfort, and brighten up any Pinterest cookie board or holiday spread.

Whether you’re baking for a cozy night in, a potluck, or just because you deserve a sweet treat, these cookies deliver that soft, melt-in-your-mouth texture with a subtle tang and bursts of creamy white chocolate. I’ve tested this recipe multiple times in the name of research, of course, and every batch feels like a warm hug. You’re definitely going to want to bookmark this one.

Why You’ll Love This Recipe

From my kitchen to yours, this tender pink velvet crinkle cookies recipe offers a mix of simplicity and wow-factor that makes it a go-to for sweet cravings.

  • Quick & Easy: Comes together in under 30 minutes, perfect for busy weeknights or last-minute cookie emergencies.
  • Simple Ingredients: No fancy grocery trips needed; you likely have everything in your pantry and fridge already.
  • Perfect for Any Occasion: Great for holiday parties, Valentine’s Day, or just sweetening your afternoon coffee break.
  • Crowd-Pleaser: Always gets rave reviews from kids and adults alike — trust me, these cookies vanish fast!
  • Unbelievably Delicious: The tender, slightly chewy texture paired with creamy white chocolate chips makes every bite a little celebration.

What makes this recipe different? The secret is in the balance—the subtle pink hue from beet powder (or food coloring if you prefer) combined with just enough cocoa powder to hint at red velvet without overpowering. Plus, folding in white chocolate chips adds a luscious creaminess that melts in your mouth. It’s not just another pretty cookie; it’s a recipe that makes you close your eyes after the first bite and savor the moment.

Perfect for impressing guests without stress or turning an ordinary day into something memorable, these crinkle cookies are comfort food with a fresh twist. Honestly, once you try them, you’ll find it hard to go back to regular chocolate chip cookies.

What Ingredients You Will Need

This recipe uses simple, wholesome ingredients to deliver bold flavor and a satisfying tender texture without fuss. Most are pantry staples or easy to find, with a few tips for picking the best options below.

  • All-purpose flour (1 ¾ cups / 220g) – provides the base for tender cookies; I recommend King Arthur for consistent results.
  • Cocoa powder (2 tablespoons / 15g) – unsweetened, preferably Dutch-processed for a smooth, rich flavor.
  • Baking powder (1 teaspoon) – helps the cookies rise just right.
  • Salt (½ teaspoon) – balances sweetness and enhances flavors.
  • Butter (½ cup / 115g, unsalted, softened) – adds richness and tenderness.
  • Granulated sugar (1 cup / 200g) – the main sweetener.
  • Egg (1 large, room temperature) – binds ingredients and adds moisture.
  • Vanilla extract (1 teaspoon) – gives classic warm notes.
  • Beet powder or pink food coloring (1 teaspoon beet powder or 10-15 drops food coloring) – for that pretty pink hue without affecting flavor much.
  • White chocolate chips (1 cup / 170g) – the star that melts into sweet pockets of creamy goodness.
  • Powdered sugar (½ cup / 60g) – for rolling to create that signature crinkle look.

If you want to keep it dairy-free, swap butter for coconut oil or vegan butter, and use dairy-free white chocolate chips. For gluten-free options, almond flour can work but expect a slightly different texture (more delicate). Fresh beet juice can replace beet powder but reduce liquid elsewhere to keep dough firm.

Equipment Needed

  • Mixing bowls: At least one large bowl for mixing dry and wet ingredients.
  • Electric mixer or stand mixer: Speeds up creaming butter and sugar, but a sturdy whisk and some elbow grease work too.
  • Measuring cups and spoons: For accuracy (I recommend using a kitchen scale for best results).
  • Spatula: For folding in chocolate chips gently.
  • Baking sheet: A heavy-duty rimmed baking sheet ensures even baking.
  • Parchment paper or silicone baking mat: Prevents sticking and helps cookies brown evenly.
  • Cooling rack: Essential for cooling cookies evenly without sogginess.

If you don’t have a stand mixer, a hand mixer is a fine alternative. For a budget-friendly option, mixing by hand works, just be prepared for a bit more arm workout! Keep your equipment clean and dry for best dough consistency.

Preparation Method

pink velvet crinkle cookies preparation steps

  1. Preheat your oven to 350°F (175°C) and line a baking sheet with parchment paper or silicone mat. This sets you up for success right away.
  2. Whisk together dry ingredients: In a medium bowl, sift or whisk 1 ¾ cups (220g) all-purpose flour, 2 tablespoons (15g) cocoa powder, 1 teaspoon baking powder, and ½ teaspoon salt. Set aside. You’ll want this mixture smooth and clump-free.
  3. Cream the butter and sugar: In a large bowl, beat ½ cup (115g) softened unsalted butter with 1 cup (200g) granulated sugar until light and fluffy, about 3-4 minutes. This step traps air for tender cookies.
  4. Add egg and flavorings: Beat in 1 large room-temperature egg, 1 teaspoon vanilla extract, and your pink coloring—either 1 teaspoon beet powder or 10-15 drops of pink food coloring. Mix until just combined. The dough should turn a lovely soft pink.
  5. Combine wet and dry: Gradually add the dry ingredients to the wet, mixing on low speed or folding with a spatula until just combined. Avoid overmixing or the cookies might turn tough.
  6. Fold in white chocolate chips: Gently stir in 1 cup (170g) white chocolate chips, making sure they’re evenly distributed.
  7. Chill the dough: Pop the dough into the fridge for about 30 minutes. This makes it easier to handle and helps those classic crinkles form.
  8. Form the cookies: Using a tablespoon or cookie scoop, roll dough balls about 1.5 inches (3.8 cm) in diameter, then roll each ball in powdered sugar until fully coated. The thick sugar layer creates that irresistible crackled look.
  9. Bake: Arrange cookies on the prepared baking sheet, spaced about 2 inches (5 cm) apart. Bake for 10-12 minutes until edges are set but centers are soft. You’ll notice the tops crackling beautifully and the cookies puffing slightly.
  10. Cool: Let cookies cool on the baking sheet for 5 minutes before transferring to a wire rack to cool completely. This step helps them firm up just right.

Pro tip: If your dough feels sticky, a quick chill in the fridge keeps it manageable. Be careful not to overbake; you want tender, not dry cookies. Smell the aroma—that’s your cue they’re done!

Cooking Tips & Techniques

Here’s what I’ve learned making these tender pink velvet crinkle cookies over and over:

  • Don’t skip chilling the dough. It helps the cookies hold shape and creates those perfect crinkles instead of spreading flat like pancakes.
  • Use room temperature eggs and butter. They blend better, making a smooth dough and tender crumb.
  • Mix just until combined. Overmixing activates gluten and toughens the cookies. You want tender, not chewy like a cookie bar.
  • Roll dough balls generously in powdered sugar. This creates the signature crackle and gives the cookies a pretty contrast between pink and white.
  • Watch your oven closely. Every oven bakes a bit differently. Start checking at 10 minutes to avoid overbaking.
  • Use a light hand folding in white chocolate chips. Too much stirring can cause the chips to melt prematurely, changing dough texture.

Honestly, my first batch was a little flat and dense until I figured out the chilling step and gentle mixing. Now, this recipe reliably produces soft, tender cookies with that visually stunning crinkle surface every time.

Variations & Adaptations

Want to mix it up? Here are a few ways to customize these pink velvet crinkle cookies:

  • Flavor swap: Add a teaspoon of orange zest or almond extract for a subtle twist on the classic flavor.
  • Seasonal berries: Fold in ½ cup of freeze-dried raspberries or chopped dried strawberries for extra fruity bursts.
  • Vegan version: Use flax egg (1 tbsp ground flax + 3 tbsp water) in place of the egg, vegan butter, and dairy-free white chocolate chips.
  • Gluten-free: Replace all-purpose flour with a 1:1 gluten-free baking flour blend. Add a bit more liquid if dough feels dry.
  • Healthier option: Swap half the sugar for coconut sugar and use dark chocolate chips instead of white for a less-sweet bite.

I once tried swapping in beet juice for the powder, but the dough was a bit wetter and needed extra flour to compensate. Still tasty, just a little different texture.

Serving & Storage Suggestions

These tender pink velvet crinkle cookies are best enjoyed at room temperature, fresh out of the oven or after cooling completely. Serve them on a pretty plate with a glass of cold milk or a cup of hot tea for pure comfort.

They’re perfect for gifting—wrap a batch in parchment paper tied with a ribbon, and you’ve got an instant crowd-pleaser. They also make a charming addition to cookie trays or dessert boards.

Store leftovers in an airtight container at room temperature for up to 4 days. If you want to keep them longer, these cookies freeze beautifully—just place them in a freezer-safe container or bag for up to 3 months. To reheat, pop them in the microwave for 10-15 seconds or warm gently in a 300°F (150°C) oven for 5 minutes. Flavors actually deepen over time, so if you’re patient, they taste even better the next day.

Nutritional Information & Benefits

One tender pink velvet crinkle cookie contains approximately:

Calories 140
Fat 7g
Carbohydrates 20g
Protein 2g
Sugar 12g

The white chocolate chips provide creamy sweetness, while cocoa powder offers antioxidants. Using beet powder as natural coloring adds a tiny boost of nutrients without altering flavor. This recipe is naturally gluten-free adaptable and can be made dairy-free for those with sensitivities.

From a wellness perspective, these cookies are a delightful occasional treat that satisfy sweet cravings without complicated or artificial ingredients. Perfect for those who want homemade goodness without fuss.

Conclusion

Honestly, these tender pink velvet crinkle cookies with white chocolate chips have won a permanent spot in my baking rotation. They’re easy, charming, and downright delicious—a real crowd-pleaser that you’ll want to bake again and again. Whether you stick to the classic or try one of the fun variations, they’re a great way to add a splash of color and sweetness to your day.

Give this recipe a try, tweak it to your liking, and don’t forget to share how it goes! Your feedback and tweaks might just inspire others to bake with joy. So grab your mixing bowl and get baking—these cookies are waiting to brighten your kitchen and your heart.

Frequently Asked Questions

Can I use regular red food coloring instead of beet powder?

Yes, regular red or pink food coloring works just fine. Beet powder adds a natural touch and slight earthiness, but food coloring gives you vibrant pink without changing flavor.

How do I prevent the cookies from spreading too much?

Chilling the dough before baking and using parchment paper helps keep the cookies from flattening. Also, don’t overcream the butter and sugar—just enough to combine.

Can I substitute white chocolate chips with regular chocolate chips?

Absolutely! Dark or milk chocolate chips will give a different flavor but work well if you prefer less sweetness.

How should I store these cookies to keep them fresh?

Store at room temperature in an airtight container for up to 4 days. For longer storage, freeze them and thaw before serving.

Are these cookies suitable for gluten-free diets?

Yes, if you swap the all-purpose flour with a gluten-free blend. Just check your other ingredients to ensure they’re gluten-free too.

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pink velvet crinkle cookies recipe
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Tender Pink Velvet Crinkle Cookies Recipe Easy Homemade White Chocolate Chip Treats

These tender pink velvet crinkle cookies combine a subtle cocoa flavor with a pretty pink hue and creamy white chocolate chips, delivering a soft, melt-in-your-mouth texture perfect for any occasion.

  • Author: paula
  • Prep Time: 15 minutes
  • Cook Time: 12 minutes
  • Total Time: 42 minutes
  • Yield: 24 cookies 1x
  • Category: Dessert
  • Cuisine: American

Ingredients

Scale
  • 1 ¾ cups (220g) all-purpose flour
  • 2 tablespoons (15g) unsweetened cocoa powder (preferably Dutch-processed)
  • 1 teaspoon baking powder
  • ½ teaspoon salt
  • ½ cup (115g) unsalted butter, softened
  • 1 cup (200g) granulated sugar
  • 1 large egg, room temperature
  • 1 teaspoon vanilla extract
  • 1 teaspoon beet powder or 1015 drops pink food coloring
  • 1 cup (170g) white chocolate chips
  • ½ cup (60g) powdered sugar (for rolling)

Instructions

  1. Preheat your oven to 350°F (175°C) and line a baking sheet with parchment paper or silicone mat.
  2. Whisk together dry ingredients: sift or whisk 1 ¾ cups (220g) all-purpose flour, 2 tablespoons (15g) cocoa powder, 1 teaspoon baking powder, and ½ teaspoon salt in a medium bowl. Set aside.
  3. Cream the butter and sugar: beat ½ cup (115g) softened unsalted butter with 1 cup (200g) granulated sugar until light and fluffy, about 3-4 minutes.
  4. Add egg and flavorings: beat in 1 large room-temperature egg, 1 teaspoon vanilla extract, and pink coloring (1 teaspoon beet powder or 10-15 drops pink food coloring) until just combined.
  5. Combine wet and dry ingredients: gradually add the dry ingredients to the wet, mixing on low speed or folding with a spatula until just combined. Avoid overmixing.
  6. Fold in white chocolate chips gently until evenly distributed.
  7. Chill the dough in the refrigerator for about 30 minutes.
  8. Form the cookies: roll dough balls about 1.5 inches (3.8 cm) in diameter using a tablespoon or cookie scoop, then roll each ball in powdered sugar until fully coated.
  9. Bake: arrange cookies on the prepared baking sheet spaced about 2 inches (5 cm) apart. Bake for 10-12 minutes until edges are set but centers remain soft.
  10. Cool: let cookies cool on the baking sheet for 5 minutes before transferring to a wire rack to cool completely.

Notes

Chill dough before baking to prevent spreading and create crinkles. Use room temperature eggs and butter for better mixing. Avoid overmixing to keep cookies tender. Roll dough balls generously in powdered sugar for signature crackle. Watch oven closely to avoid overbaking. For dairy-free, substitute butter with coconut oil or vegan butter and use dairy-free white chocolate chips. For gluten-free, replace flour with gluten-free baking blend.

Nutrition

  • Serving Size: 1 cookie
  • Calories: 140
  • Sugar: 12
  • Fat: 7
  • Carbohydrates: 20
  • Protein: 2

Keywords: pink velvet cookies, crinkle cookies, white chocolate chip cookies, easy homemade cookies, tender cookies, holiday cookies, Valentine’s Day treats

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